emails that connect

emails that connect

San Marcos Farmers Market

Email Marketing Impact

  • Description text goes hereafter redesigning the farmers market newsletter and cleaning up the layout, open rates consistently landed in the 40 to 50 percent range. clearer structure, stronger subject lines, and more intentional storytelling helped boost both opens and clicks.

  • through consistent weekly sends, better calls to action, and more visually inviting content, the subscriber list grew steadily. the audience became more active, more engaged, and more likely to attend market events.

  • by spotlighting vendors, highlighting seasonal produce, and covering special market days, the newsletter became a true community touchpoint. readers felt more connected to the market, which helped support vendors, increase visibility, and drive foot traffic.

E-Mail Marketing

i lead ongoing digital marketing for the san marcos farmers market, focusing on consistent growth, community connection, and strong storytelling. my work includes:

  • redesigning and optimizing the weekly email newsletter for higher open and click-through rates

  • growing the subscriber list through consistent content, clear calls to action, and improved layout

  • developing social strategies that highlight vendors, seasonal produce, and special market events

  • creating engaging reels, stories, and posts that boosted reach and community interaction

  • supporting vendor visibility through spotlights, features, and on-site content

  • contributing to increased foot traffic and stronger overall market awareness

see the vibe for yourself

take a peek at one of the farmers market newsletters i designed and wrote.